QR code placement
Where should you place a QR code so customers notice it?
The best place is not always beside the exit. Put the QR code where customers naturally have a moment to respond and their experience is still fresh.
Place a customer feedback QR code as close as possible to the moment when the customer finishes the experience. In restaurants, use the table and receipt; in hotels, the room and reception; in car services, the handover document or invoice. Customers should not need to search for the code or remember it later.
A simple rule
Where does a QR code work best?
Place it where customers naturally stop, wait or hold something you have given them.
In a restaurant, use the table and receipt. In a hotel, use the room and reception. In a car service business, use the vehicle handover document or invoice because customers often leave immediately after collecting the car.
In retail, place the code at the counter or on the shopping bag. In salons, use reception or the appointment confirmation. In fitness centres, reception or the locker area gives customers a natural moment to respond after their visit.
- The code should be visible without customers having to look for it.
- Place it as close as possible to the end of the customer experience.
- For services where customers leave immediately, also use a receipt, invoice or confirmation.
By business type
Where should the QR code go in your type of business?
Each type of business has a different moment when a customer is most likely to share how the experience went.
Restaurant
Guests sit at a table and pay on the spot.
Café or bar
Guests sit at a table or at the bar.
Hotel or guesthouse
Guests stay the night and check out at reception.
Salon or wellness
Customers book a slot and leave after a treatment.
Car services
Customers collect the vehicle and leave with paperwork.
Gym or studio
Customers come back regularly and hold a membership.
Shop
Customers buy and pay at the till.
Services
You issue the customer an invoice or a service record.
Other
None of the above quite fits.
Print as needed
How many times can you print the QR code?
You can print the QR code as many times as needed and place it in several locations. HejSpoko also provides a free A6 insert that is ready to print.
If you use separate QR codes for individual tables, rooms or other sources, the overview can show where each piece of feedback came from.
Questions and answers
Frequently asked
Is it better to place the QR code by the exit or closer to the customer?
In most cases, place the QR code where customers see it during the service or immediately afterwards. By the exit, they may already be focused on leaving. The right location therefore depends on the type of business and the point where customers naturally pause.
Can I print the same QR code more than once?
Yes. You can print the QR code as many times as needed and use it, for example, at the counter, on a receipt and at reception. HejSpoko also provides a free A6 print-ready insert that you can print whenever you need more copies.
Does it make sense to use different QR codes for different locations?
Yes, if you want to know where the feedback came from. A separate code can identify a specific table, room, receipt or another source. The overview then makes it easier to see where a problem or positive experience occurred.
Related pages
Read next
- Why we do not filter reviewsReview gating favors satisfied customers. Google prohibits selective positive review requests, and HejSpoko makes gating technically impossible.
- Is a Google QR code enough?A free Google review QR code makes sense. HejSpoko adds private feedback, fast alerts and a direct way to respond when something goes wrong.
- How to get more reviewsA practical guide to getting more Google reviews honestly: improve your profile, ask at the right time, respond consistently, and never filter customers.
Place the QR code where customers will actually use it.
Start with places that are already a natural part of their visit or departure.